May
22
Hyundai Makes Loyalty Center of World Cup Campaign
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A country that experiences a baby boom after a big win on the pitch. A fan so obsessed with not getting World Cup match results he puts blinders up all day long. A dad who paints his face with his daughter’s makeup to cheer for his home country.
Only the World Cup can inspire such passion, according to Hyundai, official auto partner of the 2014 FIFA World Cup Brazil. Rather than focus on athletic endorsers, the automaker will focus on the passion of fans in a planned World Cup marketing blitz starting in June. The theme: “#Because Futbol.”
That was the strategy laid out by David Matathia, Hyundai Motor America’s Director of Marketing Communications, during a preview given to Ad Age on Tuesday.
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