Google Ends Apple’s Three-Year Run as Most Valuable Global Brand
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Google has topped Apple as the world’s most valuable brand.
The search giant’s brand value surged 40% in the last year to $159 billion, while Apple’s slid 20% to $148 billion, according to the BrandZ ranking, which is commissioned by WPP and compiled by Millward Brown Optimor. It is the ninth year the ranking has been produced. Apple had held the top spot for three years.
“Google has been hugely innovative in the last year with Google Glass, investments in artificial intelligence and a multitude of partnerships that see its Android operating system becoming embedded in other goods such as cars,” said Nick Cooper, managing director of Millward Brown Optimor. “All of this activity sends a very strong
signal to consumers about what Google is about, and it has coincided with a slowdown at Apple.”
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