Pinterest Unveils New Tech to Become More Measurable For Brands
Posted in: Uncategorized
Now open for business with its new ad offering, Pinterest has taken the long-awaited step of making itself more measurable to brands.
The four-year-old social-bookmarking company is opening up a business insights API, letting a small group of developers who build software for marketers tap into intelligence about how pins are performing across its network of 30 billion and counting of them. (API stands for application-programming interface and is a set of rules that allows third parties to interact with platforms and services.)
It’s the first time Pinterest has let third-party developers build on top of its platform and an anticipated move since the company hired John Yi away from Facebook last year. Mr. Yi had previously headed up Facebook’s sprawling preferred marketing developer program.
Post a Comment