McDonald’s Crowdsources New Burger Recipes In The U.K.
Posted in: UncategorizedMcDonald’s is opening up its menu and inviting British customers to create five brand new burgers, which the fast food giant will put on sale at its U.K. restaurants this fall.
Razorfish has developed an online “burger builder,” which can be used to formulate a customized burger by selecting a maximum of six ingredients from a choice of 80, creating more than a million possible combinations. The agency has also engineered a YouTube masthead takeover and created pre-roll and display spots in a digital-only push to promote the competition.
Chris Mellish, CEO of Razorfish London, said, “McDonald’s is opening up and reaching out to the public it’s a huge step letting the public interact with the brand like this, and a good indication of where they are as a brand.”
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