May
20
Dollar Shave Club Goes ‘Upscale’ With $9 Moisturizer
Posted in: Uncategorized
Dollar Shave Club is aiming upscale with the launch of a $9 post-shave moisturizer with anti-aging benefits. Until now, the online men’s grooming retailer — as its name implies — has built its business on automatic replenishment of value-priced razor blades.
As the club’s founder and CEO Michael Dubin sees it, Dr. Carver’s Magnanimous Post Shave All-In-One Daily Moisturizer is more proof that despite the name, the brand and its 600,000 subscribers aren’t just about price.
That said, while $9 isn’t cheap, it’s half the price per ounce (or less) of other anti-aging post-shave products sold online for $18 to $120 a bottle. And it’s on trend, Mr. Dubin said.
Post a Comment