Hasta La Creative!

Netflix Chief Product Officer Neil Hunt predicted Monday that the future of TV will see the unbundling of cable packages, more personalization of content and an end to TV commercials as we know them.

“Linear TV is ripe for replacement,” Mr. Hunt said, speaking at Internet Week New York. Mr. Hunt said traditional scheduled TV is limited by what he called the “tyranny of the grid,” or the 21 hours of prime-time programming that get the most viewers. Anything that doesn’t fit into that grid gets thrown out, he said.

In contrast, internet TV allows audiences to aggregate over time and space, and can afford to curate content that has smaller audiences at any one time.

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