May
16
Political Advertising Enlisted in War for Women
Posted in: UncategorizedThe “war on women” might be the creation of a political advertising consultant. But make no mistake: There will be a war for women this electoral season as both parties shoot it out over a key constituency.
An “enormous portion” of advertising will be “devoted to persuading women or repressing the women’s vote,” said Elizabeth Wilner, senior VP of Kantar Media Ad Intelligence.
The war over women has already begun as Democrats hope to continue the success the party has had in recent elections casting Republicans as insensitive about women’s issues.
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