May
12
Social TV Is Dead; Long Live Social TV
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Throughout upfronts/NewFronts season, I’ve been asked over and over, “So what’s going on with ‘social TV’?” Good question, and one that’s understandably directed at me, because for a long time I was the “social-TV guy,” given that I started writing about the phenomenon before it even had a name and helped Ad Age organize two social-TV conferences during the 2012 go-go days.
Last year was one of consolidation, with the two most important players in the social-TV-metrics space, Trendrr and Bluefin Labs, both getting acquired by Twitter. And this year? That’s a little more complicated. Some thoughts:
The early goldrush days are over
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