Hasta La Creative!

Snapchat settled with the Federal Trade Commission over claims that its photo messages don’t always disappear, in the latest hiccup for the fast-growing startup.

While the Los Angeles-based company has publicized and marketed how the annotated photos that its users send through its mobile application will “disappear forever” after a few seconds, there are several easy workarounds that Snapchat failed to address or let users know about, the FTC said today. Snapchat also wasn’t always alerting users when recipients take a screenshot of messages, and failed to a secure a feature called “find friends” that had a flaw that led to a data breach, the FTC said.

“If a company markets privacy and security as key selling points in pitching its service to consumers, it is critical that it keep those promises,” FTC Chairwoman Edith Ramirez said in a statement. “Any company that makes misrepresentations to consumers about its privacy and security practices risks FTC action.”

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