Challenger: Corner Posters
Posted in: Uncategorized
Outdoor, Direct Marketing, Design
Problem: Challenger is a program aimed at seeking, motivating and training future leaders from among students. The program provides lessons and exercises designed to teach skilled students how to solve their own problems and those of the collective in a wise and, most importantly, effective manner.
Solution: How about avoiding places specially designed for advertising, and finding new ones for promotion? After all, it’s a program designed for those who like challenges. Eventually, we placed special posters over various corners in universities and campuses, and around places where students gather informally. The messages wrote: “Student today / Leader tomorrow”, “Causing problems today / Solving problems tomorrow”. The posters also linked to a website where one could find more details about the project.
Result: The posters instantly stood out, resulting in all program slots being taken ahead of schedule, and thus a very successful endeavor.
Advertising Agency:Piko, Chisinau, Moldova
Art Directors:Eugen Catruc, Constantin Sarcov
Copywriter:Constantin Sarcov
Account Manager:Cristina Cornileac
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