May
05
Pandora Tests New Ad Unit ‘Promoted Stations’ With Taco Bell, Diageo
Posted in: Uncategorized
Pandora is testing a new ad unit in hopes of pumping up revenue: “Promoted Stations.”
On Monday the digital music streaming service will begin a test of the new ads, which allow brands to promote their own stations.
Taco Bell, Diageo’s Crown Royal, Skechers and Sonos are among the ten brands participating in the beta, which will be exposed to 10% of Pandora’s roughly 75 million monthly listeners.
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