Time Inc. Video Is the ‘Prettiest Girl’ at the Dance, Says CEO Joe Ripp


Time Inc., publisher of iconic magazines like People, Time and Sports Illustrated, introduced a slate of live and episodic digital-video shows at its NewFronts presentation Thursday in New York, pitching ad buyers on a slate that was the most TV-like yet among traditional publishers.

The programming includes “People Now,” a live-streaming daily entertainment and celebrity news show; “Eyesore,” a home makeover show starring former “Saturday Night Live” cast member Rachel Dratch; and “Fortune The Chat,” a one-on-one interview show with business leaders.

Sport’s Illustrated’s “SI Underdogs,” a series about high-school football players, will return for its third season. Its daily, live talk show “SI Now” will continue through 2014.

Continue reading at AdAge.com

No Responses to “Time Inc. Video Is the ‘Prettiest Girl’ at the Dance, Says CEO Joe Ripp”

Post a Comment