‘Mad Men’ Throwback Thursday: More Real Ad Headlines From the Final Season
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This week on Mad Men, Betty Draper tried to be a better mom and posed for what could have been the best “Got Milk?” ad ever, Peggy Olson got passed over for a Clio and Don Draper finally returned to SC&P (although not before the partners considered investing his allocation instead in, of all things, a computer). He’s back under less than ideal circumstances: He can’t drink at the office, he can’t hang out with clients by himself and (shudder) he has to report to Lou Avery.
Don’t Sneer at Computers
Data was a big deal, even 30+ years ago. On Sunday, SC&P’s Jim Cutler sang the praises of the computer in trying to oust Don. But according to Herbert Maneloveg, media chief of Batten, Barton, Durstine & Osborn, New York (aka BBDO) in this Ad Age byline from April 1969, it’s a balance between high-powered computing, data and intuition that will lead to successful marketing. (Which doesn’t sound so different from the talk about Big Data today, actually.)
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