Buying Again, WPP Acquires Canada’s Twist Image


WPP, the world’s largest advertising group, is keeping up its acquisition pace with the purchase of Twist Image, a Canadian digital marketing agency.

Twist Image, founded in 2000, has offices in Montreal and Toronto and employs over 100 full-time staff working on accounts including Dairy Farmers of Canada, TD Bank and Walmart.

“It will be business as usual for us,” said Mitch Joel, President of Twist Image. “We are happy with the business we are doing and we hope that this partnership with WPP will help us access new and bigger clients.”

Continue reading at AdAge.com

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