Look Who Stole the Show at YouTube’s Upfront (It Wasn’t Pharrell)


“They’re not letting anyone else in!”

The besotted line of mostly tween girls and their mothers appeared to take that news as unreliable and decided to stick it out, despite a drenching cold rain blowing sideways on 34th Street.

This is not the usual crowd for a NewFront, upfront or any other spring ad sales ritual, but this is what went down before (and likely during) YouTube’s show Wednesday night at the Theater at Madison Square Garden.

Continue reading at AdAge.com

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