May
01
McDonald’s Is Marketer of the Year at AHAA’s Hispanic Conference
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McDonald’s executives are used to other marketers asking them for tips on how to do multicultural marketing better.
Alma; Adam Salgado, McDonald’s; Luis Miguel Messianu, Alma; Priscila Aviles Jamison, and Patricia Diaz from McDonald’s.” class=”medium” credit=”” image=”http://%%img_server%%/images/bin/image/medium/mcdonalds_marketeroftheyear_ahaaconference2014.jpg” url=”” />
The company’s role as the gold standard for marketing to ethnic consumers was recognized this week when the fast-feeder was named Marketer of the Year at the annual conference in Miami of AHAA: The Voice of Hispanic Marketing. (The first winner, last year, was Walmart).
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