Mar 26

Paid Posts Will Be the Only Ads in New York Times’ New, Cheaper News App

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Paid posts in the news stream will be the only form of ads on The New York Times’ NYT Now app, due to roll out on the App Store on Apr. 2, the company said today.

One of two new subscription products the Times announced today, NYT Now is a cheaper version of the Times that’s intended to help restore momentum to circulation revenue growth. For $8 every four weeks, NYT Now subscribers get a selection of stories as well as morning and afternoon briefings curated by Times editors. The cheapest digital-only subscription before NYT Now costs $15 for four weeks.

Cartier has signed on as the initial sponsor of NYT Now. Paid Post units and branded content will also begin appearing on the Times’ other mobile apps in the coming months, the Times said.

Continue reading at AdAge.com

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