Mar
25
Buick Spot Uses Granny to Make Point That It’s Not a Granny-Mobile
Posted in: Uncategorized
DETROIT — Buick will introduce a commercial this week that will try to convince consumers once again that its vehicles aren’t made for the blue-haired set.
But this time it will enlist the help of, well, a few blue hairs.
Buick is tapping one of its biggest advertising platforms of the year, the NCAA men’s basketball tournament, to air the spot, which features all five vehicles in its lineup. The spot, from agency Leo Burnett, Detroit, will begin running Thursday, when Sweet 16 games begin.
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