Mar
25
Pizza Hut, Papa John’s Tap Sportscasters to Win March Madness Ad Battle
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Big-name sportscasters Jim Nantz from CBS and Scott Van Pelt of ESPN are choosing advertising sides in the Pizza Wars.
Mr. Nantz, CBS’s longtime lead announcer for NCAA basketball coverage, hawks Papa John’s pizza in a TV commercial that debuted nationally Monday. Mr. Van Pelt, meanwhile, has been pitching rival Pizza Hut in TV ads airing during March Madness coverage.
Calling Mr. Nantz the “golden voice of the NCAA,” Papa John’s CMO Bob Kraut said the veteran play-by-play announcer is “synonymous” with March Madness.
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