Mar
24
Save the Children: The resume nobody would like to have
Posted in: Uncategorized
Film
Save The Children
Thousands of Peruvian children are exploited; they are made work on the streets under unsafe and dangerous conditions. To communicate this problem we send resumes to high executives and human resources managers at many corporations in Peru. This way we got on their tables a taste of this harshreality and they got the message across.
Advertising Agency:McCann Lima, Peru
General Creative Director:Mauricio Fernandez-Maldonado, Nicolas Romano
Art Director:Giovanni Macco
Copywriter:Victor Luna, Javier Muñoz
Producer:Jacky Salhuana
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