Mar
24
Whatever Happened to the Ad War on Drugs?
Posted in: Uncategorized
The decline stems mostly from a move by Congress to eliminate the media budget for the Office of National Drug Control Policy. The office had been funding anti-drug ads aimed at teens since 1998, including a 2002 Super Bowl ad that linked drugs to terrorism, and boasted a media budget of $100 million as recently as 2007. But the government program was constantly under assault by critics who said it was ineffective, and the effort endured a series of budget cuts before it was altogether axed from the 2012 federal budget.
To the rescue
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