Mar
20
Got $1 Million? Pinterest Would Like to Sell You an Ad
Posted in: Uncategorized
Pinterest hasn’t brought its ads to market yet, but it’s swinging for the fences in terms of what it hopes to charge for them.
The social-bookmarking company is asking for hefty spending commitments between $1 million and $2 million from prospective advertisers, and it’s looking to price CPMs between $30 and $40, according to three executives briefed on Pinterest’s ad pitch.
The pricing makes it clear that Pinterest intends to have a premium ad offering, similar to Instagram — at least for now. Instagram tested its first ads last fall with brands like Burberry, Levi’s and Lexus and has emphasized high-quality imagery and been slow to bring new advertisers into the fold.
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