Hasta La Creative!

The unhappy scrum over marketers’ precious data took center stage at ad agencies’ annual convention on Tuesday, as a quartet of brand, agency and tech company execs debated whether that information should be available to outside business partners.

Marketers don’t appear to trust others with their data and haven’t yet found much reason to feel otherwise.

“The data that I have is more valuable to the equation than ever,” said Robert Tas, who until late last month ran digital marketing at JPMorgan Chase, during the session at the 4A’s Conference in Los Angeles. But agencies don’t seem as interested in that data as they are in, for example, their own business.

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