Hasta La Creative!

Sarah Silverman’s break-up with Jimmy Kimmel a few years ago has proven to be great comedic fodder for both stars. In a new TV ad, Ms. Silverman is going for laughs after the end of an even hotter relationship: a one-night stand with a cup of coffee.

The ad, by Omnicom Group’s Energy BBDO of Chicago, for Wrigley’s Orbit, seeks to position the gum as a way to “break up with lingering food” and get that “just-brushed clean feeling.” The brand has been pushing the message for a while with previous ads that also personified food, including one spot in which a man is needled by talking nachos as he tries to watch a polo match.

Continue reading at AdAge.com