Another Cable Network Turns to Crime
Posted in: UncategorizedTV networks are continuing to pivot toward true crime, dark mysteries and salacious murders.
Crown Media, the parent of the Hallmark channels, plans to announce a rebranding of Hallmark Movie Channel as Hallmark Movies & Mysteries during its upfront press lunch on Thursday, according to the company. The network isn’t going as gritty as some of its rivals have, but it wants viewers and advertisers to be clear that there are mysteries here.
A&E Networks, meanwhile, is planning to move its LMN, formerly the Lifetime Movie Network, deeper into crime and mystery, according to industry executives. An announcement on the future of LMN is expected over the next few months, according to people familiar with the situation. A&E is currently in the process of replacing the Bio Channel with a new network called FYI, which is slated to arrive in July.
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