Taco Bell, Kraft Expand Grocery Deal With New Items
Posted in: UncategorizedGot a hankering for a Taco Bell Taco Grande, but can’t get to one of the chain’s 5,500 locations? Just buy a “dinner kit” at grocery stores to make one at home.
That’s one of the new products from Kraft Foods Group and Yum Brands’ Taco Bell launching this week. What started as a few items on the shelf in the grocery store in 1996 has turned into a partnership that offers 28 Taco Bell-branded products ranging from sauces to “dessert kits” that only require the addition of ice cream.
Kraft is launching four new Taco Bell products this week: two dinner kits and two seasonings. The Taco Bell Ultimate Taco Night Kit comes in in two varieties — Cheesy Taco Grande and Steak & Cheese Soft Taco Kit, both of which come with Kraft’s Velveeta cheese. (Taco Bell does not offer Velveeta at its restaurants.) The seasonings are Taco Bell Taco Seasoning in both mild and reduced-sodium varieties.
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