Pablo Del Campo Is Saatchi’s New Worldwide Creative Director
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Pablo Del Campo is the new worldwide creative director at Saatchi & Saatchi, after 14 years of running the agency he founded in his native Argentina, Del Campo Saatchi & Saatchi.
Mr. Del Campo, who will continue to be based in Buenos Aires, has also been running a Del Campo Saatchi & Saatchi agency he started in Spain two years ago. He’ll remain chairman of both those shops, but now will also spend a week every month in either New York or London.
In Argentina, his agency has always been deeply involved in international projects, one of the reasons Del Campo Saatchi & Saatchi was named Ad Age’s International Agency of the Year in 2011. Mr. Del Campo has also been Saatchi’s regional creative director for the last seven years, and his agency is in charge of creative, planning and account service for Latin America for Procter & Gamble brands Head & Shoulders, Ariel (Tide) and Pampers. For Pampers, that work is often global.
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