See the Spot: M&M’s and Geico’s Characters Co-Star in TV Ad
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Geico is mingling with another brand again. The insurance marketer last year featured the Pillsbury Doughboy in an ad and is now partnering with candy maker Mars for a new TV spot that will co-star the Geico gecko and M&M’s spokescandy Ms. Brown.
While the Doughboy ad was led by Geico, this latest interbrand mash-up was the brainchild of M&M’s and the brand’s agency, BBDO, New York. But the ad was crafted to benefit both brands.
The spot shows Ms. Brown demanding insurance protection in the event she is eaten. She concedes that because she is “made out of delicious chocolate” she is “high risk,” but points out that she has been waiting for 15 minutes, which is a reference to Geico’s long-running tagline of “15 minutes could save you 15% or more on car insurance.” She walks out of the gecko’s office disgruntled, only to bump into yet another Geico character, the “Hump Day” Camel, whom she derides as “hump boy.” The ad, perhaps not coincidentally, will debut on a Wednesday.
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