Mar
04
The Work Can’t Be Amazing If It Isn’t Hard to Pull Off
Posted in: Uncategorized
We’ve always thought of the most ambitious ideas in our business as “big,” but a better description of the work we most aspire to make today might be “hard.” These days an idea that isn’t hard — hard for us to sell to a client, hard to make and hard to implement in the real, messy world — probably isn’t that big at all.
This thought really came into focus for me when I read this tweet from Kalle Hellzen, the chief digital officer at Goodby.
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