Feb
25
Legacy Names 72andSunny to Handle Creative on Anti-Tobacco Crusade
Posted in: Uncategorized72andSunny has picked up the creative account for the Legacy Foundation, the organization that runs the anti-smoking Truth campaign.
The account had been exclusively handled by Havas’ Arnold since 2007, though the shop has worked with the group for nearly 14 years — alongside CP&B, which garnered much attention as an up-and-coming shop in the early 2000s in part because of its work on Truth.
Legacy kicked off a review in July managed by consultant Pile & Co. Other shops that participated in the review include Omnicom’s 180LA and BBDO plus independents Anomaly and Droga5. In November, Legacy named WPP’s MediaCom as its new media planning and buying agency, succeeding Omnicom’s PHD..
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