Hasta La Creative!

There are at least 140 million professionals in China “one in five of the world’s knowledge workers,” as LinkedIn puts it. And that’s 140 million reasons why the social networking site has gotten over its misgivings about cooperating with Chinese censors.

LinkedIn launched a test site in simplified Chinese on Tuesday, pushing further into a market where foreign tech giants have generally struggled, and where authorities block Facebook, Twitter and YouTube.

LinkedIn is already popular among Chinese professionals who work at multinationals or have experience abroad: About 4 million people in China use the English-language desktop site and a Chinese-language app. The new Chinese-language beta site is part of a concerted effort to reach deeper into the mainland, though the company had to overcome reservations about doing so.

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