Hasta La Creative!

In between spots showing teary moms and persevering athletes, some viewers of NBC’s Sports Network Olympics coverage last week saw a commercial for an underground shelter designed to protect from an end-of-the-world catastrophe.

Yes, you read that right.

Made by Omni Underground Bunkers, a Delaware-based company that specializes in bunker shelters, the spot resembles a generic infomercial type of ad you’re likely to see during some bad wee-hours TV. It features a concerned citizen warning us about natural disasters and terrorist attacks sure to wreak havoc in our lives. With images of disaster-stricken towns, crying children and burning buildings, it proclaims this is all inevitable, with assertions like “This is the future. This is real.”

Continue reading at AdAge.com