Hasta La Creative!

Much bandwidth has been consumed discussing the effects of Facebook’s recent algorithm change to favor sites offering “high quality” content. It’s been said to hurt viral sites like Upworthy — a notion the site’s founders have denied — while rewarding other publishers including Mental Floss.

But little has been said on how publishers seeing a traffic bump actually make money from those additional eyeballs.

Social media referrals now account for nearly 50% of overall traffic to some publishers’ sites. Facebook is eclipsing all others as the top traffic driver, according to a report last year from Shareaholic, a company that makes social media sharing tools.

Continue reading at AdAge.com