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Wet n Wild Beauty has named Olson, Minneapolis, as its first agency of record for broadcast, digital, social-media and data analytics following a national search.

The 35-year-old mass-market value-priced beauty brand made a splash with its 2012 signing of Fergie of the Black Eyed Peas as spokeswoman and namesake for a line of products. And it’s seen three straight years of sales growth in a U.S. mass beauty market that’s seen slowing sales in the past year.

Spending wasn’t disclosed, but Olson in statement said Wet n Wild will launch a “multimillion-dollar paid-media investment.”

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