Hasta La Creative!

Pepsi Max is closing the gap between social media and outdoor advertising by putting Vine videos on billboards across the U.K. as part of the brand’s “Live For Now” campaign.

Members of the public are invited to create their own six-second “unbelievable” Vines, labeled with the hashtag #LiveForNow. The best submissions will be broadcast on Talon Outdoor’s network of large-format, full-motion screens in seven of Britain’s largest cities.

The billboards have already been take over by Pepsi Max in preparation for the Vine broadcasts, and are asking people to, “Send us your unbelievable Vines.” A call for entries has also gone out on Twitter.

Continue reading at AdAge.com