Feb
20
Who Will Win the Race For The Marketing Cloud?
Posted in: Uncategorized
The arms race among top b-to-b brands to acquire, partner with or build the best cloud suite of tools for the CMO is in full swing, with an eye towards creating for them a full customer view utilizing real time data. Here’s a look at who leads the pack, what they’re using, and what the future may hold:
SALESFORCE.COM
Overview: The company’s core product is a cloud-based customer-relationship-management platform. For seven straight years, Salesforce’s CRM has been placed in the “leaders” quadrant for Sales Force Automation by Gartner. The software allows you to track conversations with accounts and contacts, monitor opportunities as they progress through the sales cycle and zero in on sales rep performance.
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