Hasta La Creative!

Unilever’s Bertolli has appointed Mother London to handle its global advertising business, with a brief to unify the brand’s diverse range of products.

Mother, which already handles Unilever’s PG Tips and Pot Noodle brands, won the business from McCann Erickson Worldwide after a pitch. The London agency will work closely with Mother New York to run the business.

Bertolli was in the headlines last fall after the company hit back at homophobic remarks made by the chairman of Italian rival, Barilla. Guido Barilla told an Italian radio station that his company would never run an ad featuring a “homosexual family” because “I don’t agree with them and I think we want to talk to traditional families.”

Continue reading at AdAge.com