Feb
19
Cheil and Korean Museum Spotlight ‘Invisible People’
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Visitors to the Seoul Museum of Art have to search for its latest exhibit the works are hidden in the washroom, the gift shop and even next to the cheesecake in the museum caf.
They’re easy to overlook, and that’s the point, since the exhibit is about refugees society’s “Invisible People,” as the show is called. Cheil Worldwide, which partnered with the U.N.’s refugee agency for the exhibit, used 3D printing technology to mold figurines modeled on refugees, then hid them and sent museum-goers on a search for them.
When visitors spot the statuettes, they can scan a QR or NFC code with their smartphone, giving them access to a video of the refugee telling their story. Visitors can also send messages of encouragement to the people featured.
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