Feb
19
Jeff Dachis Sells His Social Analytics Firm to Sprinklr
Posted in: Uncategorized
The consolidation of social marketing companies continues.
A couple months after Apple bought social data provider Topsy, social marketing software company Sprinklr has acquired social analytics firm Dachis Group to help marketers wrap their heads around the meaning of social media mentions. Sprinklr founder and CEO Ragy Thomas declined to disclose the terms.
Dachis Group CEO and Razorfish’s former CEO and co-founder Jeff Dachis will join Sprinklr’s board and become the company’s chief evangelist.
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