Feb
19
Facebook to Marketers: Get Smarter With Your Creative
Posted in: Uncategorized
The days of brands expecting high user engagement on Facebook from posting a blurry event photo or a stock image in a wall post are quickly coming to an end. Facebook has made it clear to marketers, through numerous algorithm changes, that it wants — and its users expect — a compelling reason to engage with a brand’s ad.
This means that marketers need to jettison generic ad creative and text-heavy wall posts in favor of high-quality, engaging ad creative with smart imagery and limited text. Facebook will reward them for doing so with greater exposure in users’ News Feeds.
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