Hasta La Creative!

More windows

But what happens when it ceases to be a bright, shiny object and becomes something more banala tool to stay on the grid and to sign into other internet services that you check periodically, but not everyone’s favorite window into the lives of people who are dear to them. We’re perhaps approaching that stage in the U.S.

There are a growing number of windows we can open on our mobile screens. One is Instagram, which Facebook had the foresight to buy, and another is Snapchat, beloved by teenagers, which it lacked the wherewithal to acquire. And there are plenty of other messaging apps that are hoarding eyeballs; undoubtedly another social phenomenon of Snapchat’s magnitude will emerge too.

Continue reading at AdAge.com