Hasta La Creative!

No need for maneuvers.
Funny shaped toasted pasta kids want to eat.

When Sugat asked us to launch their new funny shaped toasted pasta, we knew one thing for sure: dinner table dramas were over. Parents would no longer have to trick, manipulate and maneuver their kids into eating dull food. No more “It’s a plane” monologues or “Open wide” arguments. Parents would now be able to relax while their kids enjoyed the new letter, number, and geometric-shaped pasta.

Advertising Agency: TBWA\YEHOSHUA, Israel
Executive Creative Director: Amit Stoler
Creative Directors: Koren Waise, Noga Kara
Art Directors: Udi Ovadia, Dafna Ashkenazy
Copywriter: Michal Perry
VP Client Services: Erez Barkats
Photographer: Yoram Aschheim