New Privacy Website Lets You Opt Out of Tracking In Retail Stores


An in-store mobile location privacy control christened by New York Senator Charles Schumer has come to fruition.

Slightly ahead of schedule, Future of Privacy Forum has introduced SmartStorePrivacy.org, a site where consumers can opt-out from having their mobile devices tracked while visiting commercial locations.

Eleven firms have agreed to honor the code of conduct and opt-out rules devised by Future of Privacy Forum: Aislelabs, Brickstream, Euclid, iInside, Measurence, Mexia Interactive, Path Intelligence, Radius Networks, ReadMe Systems, SOLOMO Technology and Turnstyle Solutions.

Continue reading at AdAge.com

No Responses to “New Privacy Website Lets You Opt Out of Tracking In Retail Stores”

Post a Comment