Hasta La Creative!

A TV commercial for “Lietuvos draudimas” – the biggest insurance company in Lithuania. The main objective was to transmit the key merit of the brand – reliability. It’s a company implicitly trusted by the people. Aiming to affect such a large audience, we strived to create a conventional, sensitive and emotional story. Pos-test results show unprecedented appeal and intelligibility of the message. A downright success.

Advertising Agency: Adell Taivas Ogilvy, Lithuania
Creatives: Renata Šarkauskait?, Tomas Kasparavi?ius
Director: Jovan Todorovic
DOP: Vladan Pavic
Set designer: Kotryna Bal?i?nait?
Costume stylist: Karolina Stasiul?
Soundtrack: Vytautas Rasimavi?ius, Egl? Sirvydyt?
Production company: Somefilms
Published: October 2013