Neil Patrick Harris is Crazy for Sleep in Branded Music Video for Neuro
Posted in: UncategorizedSanta Monica drinks company Neuro is behind this branded music video in which the uber-talented Neil Patrick Harris promotes its Sleep variety by singing steamily and soulfully about his passion for going to bed and … er, sleeping. Harris, a friend of Neuro founder Diana Jenkins, performs in a boudoir-stye silk robe, joined by by the rapper Problem, who slips out from under the bed.
The video was conceived out of Cleveland-based agency Brokaw and produced by YouTube comedy collective JASH — whose members include Sarah Silverman, Michael Cera, Tim Heidecker, Eric Wareheim and Reggie Watts — working with filmmaker Jon Jon Augustavo, an MTV VMA award winner for Macklemore’s “Thrift Shop,” “Can’t Hold Us” and “Same Love” videos.
Neuro, which specializes in drinks with a purpose, plans to release more would-be viral videos, so watch this space.
Post a Comment