Feb
13
Uber Gets a Chinese Brand Name: Youbu
Posted in: Uncategorized
Uber, the ride-hailing smartphone app, now has a Chinese name, Youbu (loosely translated, “A Great Step Forward.”) As it breaks into China, it also has plenty of local competition.
Uber officially launched Thursday in Shanghai, where it has tested services for months. It’s also testing in Shenzhen and Guangzhou.
The company has grown fast since its start four years ago in San Francisco. It’s now in 70 cities worldwide, including 14 in Asia-Pacific.
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