Feb
13
Caritas: Heated Adshel
Posted in: Uncategorized
Media, Outdoor
Caritas
In response to the eviction of the Viennese City Park and in order to raise awareness for the social welfare charity “Caritas”, which supports homeless people to get through the winter, we created the first adshel that gave off heat. Each time a Euro was put in, the adshel would turn into a heater. This provided people the opportunity of giving warmth. To themselves and to those in need.
Advertising Agency:DDB Tribal, Vienna, Austria
CCO:Eric Schöffler
Ecd:Lukas Großebner
Art Director:Mike Nagy
Copywriter:Mike Nagy, Thomas Troppmann
Production:MXR
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