U.S. Gold Medalist Sage Kotsenburg Could Land Wheaties Box
Posted in: Uncategorized
Look for breakout U.S. Olympic star Sage Kotsenburg to possibly appear on a Wheaties cereal box this spring.
The 20-year-old snowboarder captured the gold medal Saturday at the first-ever Men’s Slopestyle competition. During the 2014 Sochi Winter Olympics, he charmed the international press and viewers of NBC’s coverage with a funny, laid-back personality that reminds his marketing representatives of “Jeff Spicoli,” the surfer dude portrayed by Sean Penn in “Fast Times at Ridgemont High.”
The phone’s been ringing with sponsors intrigued by Mr. Kotsenburg, said Steve Astephen, president of the Action Sports & Olympics division of Wasserman Media Group. His agency has already approached General Mills, maker of Wheaties, and Olympic sponsor Procter & Gamble.
Post a Comment