Hasta La Creative!

Heineken is being punished by the U.K. Advertising Standards Authority for a basic marketing error faking the provenance of its product and, as a result, will see a major TV and press campaign banned by the ASA starting on Wednesday.

Ogilvy & Mather created the ads, for the Kronenbourg 1664 brand, which play heavily on the beer’s French heritage, even though it is brewed in the U.K. The print work states, “If you find a better tasting French beer, we’ll eat our berets,” and claims that the French “know a thing or two about taste.”

On television, the campaign features French soccer player Eric Cantona, who was a star of English Premier League Soccer in the 1990s, and has since gone on to become an actor. Mr. Cantona, famous for his philosophical musings, says, “Here in Alsace the hop farmers are idolized and adored. And why not? They are living legends.”

Continue reading at AdAge.com