Head & Shoulders Film: A Very Dandruffy Valentine’s Blind Date
Posted in: Uncategorized
In the Philippines, Head & Shoulders is drawing attention to its brand prior to Valentine’s Day with a filmed stunt in which young guys go on a blind date with a woman, played by an actress, who appears to have outrageously bad dandruff. As they sit with the girl discussing her day, she flicks her hair constantly, sending the “dandruff” over food, drinks and onto the floor. What’s cute about this film is that the guys, rather than running a mile, are actually quite helpful and tactful in their responses before the trick is revealed (they were rewarded with real blind dates after the stunt). Ace Saatchi & Saatchi created the commercial, and is encouraging people to share it with the Twitter hashtag #FlakerDate. It’s had over 400,000 YouTube views so far, and has been featured in local media, including a talk show.
For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.
Post a Comment